For better or worse online reviews are here to stay. Whether the two cents of John/Jane Q. Public is worthy of having such an impact on a business is certainly up for debate. It is our general opinion that in most cases business owners are victimized by negative reviews and they move the needle too much. However we also believe there are proactive countermeasures you can deploy to mitigate the damage. For every negative review, set a goal to get five good ones. Another idea....invest in search engine tap to review technology and instantly capture a customers positive feedback! The takeaway message here is to not get frustrated and give up. Take control of your online review status (offensively and defensively) and start reeling in the 5 stars every time. For a complementary analysis of your business's online review status call 561-221-2711 or email tap@gruvcard.com